Helen Zegarra
Designing intelligent experiences
that feel human
Selected Work
Human–AI Experiences, Design Engineering & Creative Tech
Selected Projects
Barbie StreamHouse
Led the technical execution and interactive prototyping for a high-traffic physical-digital pop-up experience in SoHo. Optimized low-latency connection and registration system performance to handle massive live consumer engagement safely.
Coke Studio AI 2.0
Lead an interactive music experience tour across festivals in the U.S integrating generative AI models into high-traffic live activation flows. Monitored dynamic digital live assets on display.
Past Experiments & Research
Living Heritage
NYU ITP Master’s Thesis: An interactive spatial computing framework designed for digital asset mapping and cultural preservation. Developed custom web-based tracking layers to project, scale, and anchor historical archival materials dynamically onto physical architectural layouts.
Creative Experiments Archive
NYU ITP Research Portfolio: A curated collective of physical computing prototypes, interactive sensory scripts, creative coding web experiments, and hardware-to-software logic tests.
AI Experiences
Human-centered intelligent systems.
Creative Technology
Interaction, visuals & emerging tech.
Engineering
Electronics, systems & innovation.
Blending creativity and intuition
Creative Technologist specializing in immersive, human-centered experiences that integrate AI, interaction design, and emerging technologies. I architect systems that translate complex ideas into intuitive digital experiences, bridging engineering and creativity to build meaningful connections between people and technology.
Work With MeLet’s connect
For collaborations, freelance projects, creative technology roles, or simply a coffee chat — feel free to reach out.
helenzegarra.work@gmail.com