Verizon & Mattel · 2024
Barbie StreamHouse
A four-story immersive pop-up in SoHo designed to showcase Verizon’s high-speed connectivity through real-world streaming, gaming, and interactive shopping experiences.
The Challenge
The activation required deploying a reliable technical infrastructure across four floors during peak holiday traffic. Thousands of daily visitors demanded zero-latency connectivity for gaming and streaming setups.
The Strategy
I lead on-site creative technology operations, engineering a proactive monitoring protocol and custom reservation logic to ensure 100% uptime for all interactive touchpoints.
Technical Execution
To ensure a frictionless guest experience, I managed a real-time visitor time-slot system that balanced traffic dynamically across the four-story venue.
I maintained the operational health of custom gaming rigs via a continuous monitoring protocol, meeting our 100% uptime goal despite heavy holiday foot traffic.
Experience Gallery
Press & Recognition
Project Assets
Key Takeaway
In experiential tech, success is measured by the guest’s focus on the fun, not the hardware. By automating logic, we allowed the brand story to take center stage.
The Legacy
This activation set a new standard for Verizon’s holiday presence, proving that large-scale consumer events can support complex interactive tech without downtime.